Understand: Sweepstakes Official Rules

Display Official Rules on your Sweepstakes page to ensure legal compliance and inform donors.

RallyUp automatically provides built-in, legally compliant Official Rules for you to display on your Sweepstakes page:

The rules are customized during Campaign setup and contain the following information for donors' awareness: 

  • Official end date and time
  • Drawing date (at least three business days after the entry deadline) 
  • The approximate retail value of the prizes (see below for more details) 
  • A detailed description of the prize(s) offered
  • Alternate (free) method of entry (see below for more details)

Before You Go Live

Think of the Official Rules act as a contract between the sponsor (your organization) and the person purchasing entries for the drawing. Once a contract is signed, the terms of the agreement are final. As such, once the Sweepstakes is published and entries are purchased, the following changes cannot be made:

  • Adding or deleting prizes
  • Changing dates
  • Changing beneficiary organization

You should review the rules carefully to make sure your organization remains in compliance with the terms throughout your Campaign. Let us know if you would like the eligibility section edited. This will speed up the Sweepstakes approval process conducted by our approvals team, which happens after the Campaign is published. 

Understand: Why Your Sweepstakes Needs to Be Approved

When you reach out, please include your Campaign title or ID, as well as the exact text of any special terms (e.g., cash prize or early bird drawing) so we can add them to your Official Rules.

Eligibility Requirements

Who can enter your Sweepstakes is just as important as how they will enter. Therefore, sponsors (your organization) are required to disclose eligibility requirements and any other criteria that would make someone ineligible to enter or win.

The standard eligibility requirements you'll need to determine are based on age and location. The rules on your Sweepstakes page will be legally compliant for eligibility in the US and Canada. If you would like to limit the eligibility to only certain areas (ex. US only), please contact our customer success team, and they can edit the rules on your Sweepstakes.

If you are shipping the prize, you will also want to consider the cost of shipping in your eligibility selection. For example, if you opt for worldwide eligibility, you may need to ship the prize overseas, which can be costly.

Prize Descriptions

Prize descriptions are part of the contract with your winners, so your objective should be to provide as much detailed information as possible. A thorough description of your prize(s) lets entrants know what they may win. Therefore, your description should include specifics of the prize, like the brand, size, color, or other relevant details. 

If your prize includes a trip, please provide as much detail as possible about all aspects of the trip, such as: 

  • Whether flights are included
  • Whether lodging and activities are included
  • What costs the winner will be responsible for 

Making the prize description as detailed as possible will help to streamline the approval process.

Alternate Method of Entry

Your Sweepstakes Official Rules will also provide instruction on the alternate entry method (a free mail-in entry option), which is legally required.

Understand: Sweepstakes Free Entries

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