Learn how to add Google Analytics to your organization’s experience pages to track visitor behaviors and demographics.

Adding Google Analytics can help give valuable insights to help shape your future fundraising decisions, including marketing and advertising activities.

If you already use Google Analytics and would like to add it to your organization’s experiences, skip directly to the “Add Google Analytics” section of this article. Otherwise, follow the instructions below to learn how to create a Google Analytics account and add it to your RallyUp experience.

Create a Google Analytics account

1. Open Google Analytics in a web browser.
2. Log in with an existing Google account (i.e., your Gmail account), or create a new Google account.
3. Click Sign Up (if you don’t see a “Sign Up” button, you may already use Google Analytics, and you can follow these instructions to add an additional Google Analytics account to manage separate data). 
4. Choose Website and fill in the required information.
5. Click Get Tracking ID.
6. After accepting the terms of service, you’ll see a page with information about how to add tracking to your website. The only thing you’ll need from this page is the Tracking ID, which starts with “UA-. “

Add Google Analytics

Now that you have a Google Analytics account and a tracking ID follow the instructions below to incorporate it into your experience pages.

1. In your RallyUp account, click Integrations in the left menu.
2. Find this box and click Enable Google Analytics on your donor-facing pages.
3. Enter the Tracking ID (starts with “UA-“) for your Google Analytics account.
4. Click SAVE at the bottom of the page.

Now, you can access insights through Google Analytics about visitor behaviors, which can be used to refine your ads or marketing activities. For example, if your traffic is predominantly coming from one specific social media platform, you might choose to focus exclusively on ads through that site. You could also try to adjust your ads on other platforms to draw in new donors based on key demographics. No matter how much or how little you ultimately choose to use it, Google Analytics can be a useful tool for supporting any experience's outreach and success.